Alt text tells Google and blind users what a photo shows. Well-written alt text improves accessibility and helps in image search. On Novi websites every image gets a descriptive alt text.
What it means in practice
Alt text (the alt attribute) is a short description of an image stored in the page’s code. Visitors don’t see it, but search engines, screen readers for blind users and the browser read it when an image fails to load. Good alt text describes what is actually in the picture and in what context.
Why it matters for your business
Photos of your work are some of the strongest content on a service business website. Without a description Google doesn’t know what they show, so it won’t display them in image search. Alt text also improves accessibility, which is increasingly a legal requirement.
Examples and good practice
- Instead of “IMG_2034.jpg” write “Bathroom with sand-coloured tiles – project in Gdynia”.
- Describe the image naturally, without stuffing keywords.
- Icons and decorative graphics can have an empty alt so they don’t disturb screen readers.
- Give files descriptive names too, e.g. bathroom-gdynia.jpg.
How Novi handles it
On Novi websites every image gets descriptive alt text in the page language, and files are compressed and sensibly named. It’s part of both SEO and accessibility (WCAG) – something you don’t have to manage yourself.
