Search engines use anchor text to understand the topic of the target page. Instead of “click here”, write “tiling price list”. Good internal linking with descriptive anchors strengthens the SEO of the whole site.
What it means in practice
Anchor text is the visible, clickable text of a link. If a page says “See our tiling price list” and the words “tiling price list” are linked, those words are the anchor. Search engines treat it as a preview of what is behind the link.
Why it matters for your business
Descriptive anchors help Google understand what each page is about and strengthen its ranking for specific phrases. Users also know immediately where a link leads, which improves usability and conversion.
Examples and good practice
- Avoid “click here” and “more” – say what the visitor will find instead.
- Link from your texts to service pages, the price list and projects.
- Use varied, natural wording rather than the same phrase every time.
- For external links to your website, an anchor with your company name is usually best.
How Novi handles it
On Novi websites internal linking is planned together with the site structure: services, projects, FAQ and contact are connected with descriptive links. That way every page supports the others.
