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Micro-enterprise

A business employing fewer than 10 people.

Micro-businesses make up the vast majority of companies in Poland. They often lack the time or knowledge to take care of a website themselves.

What it means in practice

A micro-enterprise is a business with fewer than 10 employees and an annual turnover or balance sheet not exceeding EUR 2 million. This includes most sole proprietorships, small workshops, clinics and salons.

Why it matters for your business

Micro-businesses make up the vast majority of companies in Poland. They often lack the time or knowledge to handle their website and marketing themselves – while their flow of customers depends on online visibility.

Examples and good practice

  • The owner usually does everything themselves.
  • The budget is limited – return on investment matters.
  • Ready, simple solutions are needed.
  • Speed matters: results in days, not months.

How to use it in a sales conversation

A Novi website is created with micro-businesses in mind: an affordable price, launch in 5 days, a simple CMS and technical care included in hosting.

Tip for Novi online advisors

Related terms

B2B cooperation Small talk Objection Onboarding Lead Elevator pitch Upsell Prospecting

All of this comes as standard with a Novi website.

A complete Novi website: PLN 1,995. And if you enjoy talking about things like this with business owners — join the Novi team of online advisors.