Popups can increase conversions, but used too aggressively they annoy users and can hurt SEO on mobile.
What it means in practice
A popup is a window appearing over page content – e.g. with a promotion, newsletter sign-up, discount code or a question when leaving. It can show after a delay, after scrolling or when the mouse moves to close the tab.
Why it matters for your business
Popups can increase conversion, but used too aggressively they irritate. Google rates sites lower when intrusive windows cover content on mobile right after arrival.
Examples and good practice
- Don’t show a popup immediately on arrival.
- Offer real value: a discount, guide or free quote.
- Provide a clear close button.
- On mobile, use small banners instead of full-screen windows.
How Novi handles it
On Novi websites additional messages (e.g. Bolly or offers) are discreet and don’t cover content, so they don’t harm usability or SEO.
