Happy clients know other business owners. A few weeks after launch, Novi advisors ask for one referral – the warmest possible lead.
What it means in practice
A referral is when a satisfied customer recommends a business to another person or company – in person, by phone, on social media or through a referral programme.
Why it matters for your business
A referred customer arrives with trust, decides faster and negotiates less. It’s the warmest possible lead and the cheapest way to win customers.
Examples and good practice
- Ask for a referral when the customer is happy – e.g. after the website launch.
- Make referring easy: a specific question, a business card, a link.
- Thank people for referrals, even when they don’t lead to a sale.
- Let the referrer know the outcome (with permission).
How to use it in a sales conversation
Satisfied clients know other business owners. A few weeks after launching the website, Novi advisors ask for one referral: “Which business you know would be worth visiting?”.
