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Domain

A website’s unique address on the internet, e.g. yourcompany.pl.

A domain is a business’s digital address. With Novi the domain is always registered in the client’s company name – it is their property. A short, memorable domain strengthens the brand.

What it means in practice

A domain is a website’s address on the internet, e.g. yourcompany.pl. It consists of a name and an ending (.pl, .com.pl, .eu). Your business email is also based on it, e.g. office@yourcompany.pl.

Why it matters for your business

The domain is part of your brand and trust – customers remember it, type it and see it in emails. It matters that it’s registered to your company: then you can move your website at any time and aren’t tied to one provider.

Examples and good practice

  • Choose a short name that is easy to say.
  • Avoid hyphens and tricky Polish characters in the address.
  • Also register popular variants or typos if important.
  • Watch the renewal date so you don’t lose the address.

How Novi handles it

At Novi the domain is always registered in your company’s name and is your property. We handle the registration, admin and technical setup for you.

Tip for Novi online advisors

Emphasise: “The domain is yours. No traps.” That builds trust.

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All of this comes as standard with a Novi website.

A complete Novi website: PLN 1,995. And if you enjoy talking about things like this with business owners — join the Novi team of online advisors.