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WebP

A modern image format, lighter than JPG and PNG at similar quality.

WebP images are usually 25–35% smaller. Novi websites automatically use modern image formats.

What it means in practice

WebP is a modern image format created by Google. At similar quality WebP files are usually 25–35% smaller than JPG or PNG, and they support transparency and animation. AVIF is an even lighter newer format.

Why it matters for your business

Smaller images mean a faster site, better Core Web Vitals and less data use on phones – without visible loss of quality.

Examples and good practice

  • Convert photos to WebP before publishing or automatically.
  • Keep a JPG fallback for very old browsers.
  • Save logos and icons as SVG where possible.
  • Combine WebP with proper sizing and compression.

How Novi handles it

Novi websites automatically serve images in modern formats such as WebP. You upload a normal photo and the system does the rest.

Tip for Novi online advisors

Related terms

LCP (Largest Contentful Paint) Uptime Domain Core Web Vitals GDPR Malware DNS SSL

All of this comes as standard with a Novi website.

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