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Core Web Vitals

A set of Google metrics measuring a page’s speed, stability and responsiveness.

Core Web Vitals include LCP (loading of the main content), INP (response to interaction) and CLS (layout stability). Google takes them into account in rankings. Novi websites are optimised for these metrics.

What it means in practice

Core Web Vitals are Google metrics measuring how a website performs from the user’s perspective: LCP (how quickly the main content appears), INP (how quickly the page responds to clicks) and CLS (whether elements jump around while loading).

Why it matters for your business

Google takes these metrics into account for rankings, and users feel their effects immediately. A slow, “jumpy” website loses customers before they read the offer.

Examples and good practice

  • LCP under 2.5 s: a light header image and good hosting.
  • INP under 200 ms: fewer heavy scripts and plugins.
  • CLS under 0.1: reserved space for images and ads.
  • Check results in PageSpeed Insights and Search Console.

How Novi handles it

Novi websites are optimised for Core Web Vitals during production: fast hosting, image compression, lazy loading and lean code.

Tip for Novi online advisors

Related terms

Hosting MX record Backup CLS (Cumulative Layout Shift) Malware Contact form Cache Firewall (WAF)

All of this comes as standard with a Novi website.

A complete Novi website: PLN 1,995. And if you enjoy talking about things like this with business owners — join the Novi team of online advisors.