HTTPS protects data sent between the user and the website, e.g. from a form. Google treats it as a ranking signal and browsers warn against sites without HTTPS.
What it means in practice
HTTPS is the secure version of the protocol a browser uses to communicate with a website. Data sent between the user and the server – e.g. from a form – is encrypted. You recognise it by the padlock and the address starting with https://.
Why it matters for your business
Browsers label sites without HTTPS as “not secure”, which scares customers away. Google treats HTTPS as a ranking signal, and some features such as online payments don’t work without it.
Examples and good practice
- Make sure every page runs on https://.
- Redirect the http:// version to https:// with a 301 redirect.
- Check that images and scripts also load over HTTPS.
- Renew the certificate automatically.
How Novi handles it
Every Novi website runs on HTTPS with an automatically renewed SSL certificate included in hosting.
