Under the GDPR and telecom law a website must inform about cookies and obtain consent for non-essential ones. A well-designed banner is clear and does not get in the way of using the site.
What it means in practice
A cookie banner is a message shown on the first visit that informs about cookies and lets visitors accept or reject non-essential ones – e.g. analytics and advertising. A good banner offers a real choice, including detailed settings.
Why it matters for your business
Without a correct banner you face legal risk (GDPR, electronic communications law) and lose data in Google Analytics. A pushy or misleading banner, on the other hand, puts visitors off.
Examples and good practice
- Provide “Accept”, “Necessary only” and “Settings” buttons.
- Don’t run analytics and ads before consent.
- Use Google Consent Mode v2.
- Add a link to change consent, e.g. in the footer.
How Novi handles it
The GDPR and cookie package on Novi websites includes a clear banner with a settings panel, Consent Mode v2, a consent log and a “Cookie settings” link in the footer – just like on this website.
