A high TTFB usually means weak hosting or no cache. It is the foundation of speed and depends on the choice of hosting provider.
What it means in practice
TTFB (Time to First Byte) is the time from the browser sending a request to receiving the first byte of the server’s response. It shows how quickly the server “starts” answering before anything appears on screen.
Why it matters for your business
A high TTFB slows everything that follows – no image optimisation can make up for it. It usually results from weak hosting, no caching or a distant server.
Examples and good practice
- A good TTFB is under about 0.8 s.
- Enable server-side page caching.
- Choose hosting with servers close to your customers.
- Limit heavy database queries.
How Novi handles it
Novi hosting is chosen for a fast TTFB: powerful servers in Europe and page caching. It’s the foundation for the rest of the optimisation.
