Shifting buttons and text lead to accidental clicks. A stable layout means a better experience and a better Google score.
What it means in practice
CLS (Cumulative Layout Shift) measures how much page elements move while loading – e.g. text suddenly jumping down because an image, banner or ad appeared. It’s the third Core Web Vital.
Why it matters for your business
A shifting layout causes accidental clicks and irritation. A good score is under 0.1; a stable layout means better experience and a better Google assessment.
Examples and good practice
- Specify dimensions for all images and videos.
- Reserve space for banners and embeds.
- Load fonts so they don’t change the text layout.
- Don’t insert content above text already on screen.
How Novi handles it
Novi templates reserve space for images and dynamic elements, so the layout stays stable while loading.
