Every extra second of loading reduces the number of enquiries. Speed depends on hosting, image weight and code quality. Novi websites are optimised for speed from the start of production.
What it means in practice
Page speed is how fast a page loads – the time from clicking a link until the page is visible and ready to use. It’s measured, among others, in Google PageSpeed Insights, which gives a 0–100 score and Core Web Vitals.
Why it matters for your business
Every extra second of loading reduces enquiries and sales. Speed is also a Google ranking factor and matters especially on phones.
Examples and good practice
- Choose fast hosting with caching.
- Optimise images and use lazy loading.
- Limit plugins and external scripts.
- Test the mobile version, not just desktop.
How Novi handles it
Novi websites are optimised for speed during production: fast hosting, caching, light images and clean code – at no extra cost.
