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Uptime

The percentage of time a website is available online.

Good hosting ensures uptime of 99.9% or more. Every hour of downtime means lost customers and a worse Google assessment.

What it means in practice

Uptime is the percentage of time a website is available and working. 99.9% uptime means at most about 43 minutes of downtime a month; 99% means over 7 hours.

Why it matters for your business

Every hour the site is down means lost customers, missed bookings and a worse Google assessment. It hurts especially during ad campaigns that pay for clicks to a broken site.

Examples and good practice

  • Choose hosting with guaranteed uptime of 99.9% or more.
  • Use monitoring that alerts you to outages.
  • Schedule maintenance for low-traffic hours.
  • Keep backups for quick restoration.

How Novi handles it

Novi hosting provides high uptime, and the Protection Plus module adds 24/7 monitoring with immediate alerts.

Tip for Novi online advisors

Related terms

INP (Interaction to Next Paint) CMS Robots.txt SPF, DKIM and DMARC Core Web Vitals CDN Privacy policy CLS (Cumulative Layout Shift)

All of this comes as standard with a Novi website.

A complete Novi website: PLN 1,995. And if you enjoy talking about things like this with business owners — join the Novi team of online advisors.