Cookies are used for analytics and advertising, among other things. Non-essential cookies require the user’s consent via the cookie banner.
What it means in practice
Cookies are small files a website stores in the browser. Necessary cookies make the site work (e.g. cart, login), while others are used for analytics, personalisation and advertising.
Why it matters for your business
Non-essential cookies require the user’s consent. Without proper consent management a business risks fines, and without consent it loses some analytics and advertising data.
Examples and good practice
- Divide cookies into necessary, statistics and marketing.
- Start tools only after consent.
- Let users change their decision easily at any time.
- Describe cookies in your privacy policy.
How Novi handles it
The GDPR and cookie package on Novi websites manages cookie consent with a settings panel, Consent Mode v2 and a consent log.
