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Sales

Objection

A doubt or reservation a customer raises during a sales conversation.

Objections such as “I don’t have time” or “I already have Facebook” are a natural part of sales. A good advisor listens, asks follow-up questions and answers specifically. At Novi Academy we practise answers to the most common objections.

What it means in practice

An objection is a customer’s doubt or reservation that holds back the decision, e.g. “I don’t have time”, “I already have Facebook”, “it’s too expensive” or “I need to think about it”. Objections are a natural part of every sales conversation.

Why it matters for your business

An objection doesn’t mean “no” – it’s often a sign the customer needs more information or a sense of security. A good advisor listens, asks and answers specifically instead of pushing.

Examples and good practice

  • Hear the objection out without interrupting.
  • Ask: “What exactly makes you hesitate?”.
  • Answer with specifics: an example, a number, a guarantee.
  • Check whether the doubt has been resolved.

How to use it in a sales conversation

To “I already have Facebook”, answer that Facebook doesn’t show up on Google for “service + town” and isn’t fully owned by the business. In Novi Academy we practise answers to the most common objections.

Tip for Novi online advisors

To “I have Facebook” answer: “Facebook is yours only until the algorithm changes. A website and domain are yours for good.”

Related terms

Electronic Communications Law SMEs Negotiation Active listening REGON Subscription Prospecting Lead qualification

All of this comes as standard with a Novi website.

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