The SME sector is a huge part of the Polish economy and the main target group for Novi websites.
What it means in practice
SMEs (in Polish MŚP) are small and medium-sized enterprises – by the EU definition businesses with up to 250 employees (micro up to 10, small up to 50, medium up to 250) meeting turnover or balance-sheet limits.
Why it matters for your business
SMEs are a huge part of the Polish economy – over 99% of businesses – and the main target group for Novi websites. They often have no marketing department, so they need simple, complete solutions.
Examples and good practice
- Micro and small businesses rarely have a marketing person.
- Results and predictable costs matter to them.
- They can often use digitalisation grants.
- The owner usually makes the decisions.
How to use it in a sales conversation
Novi is designed for SMEs: a complete premium website for PLN 1,995, no in-house marketer needed, with modules added as the business grows.
