Structured data tells search engines that a page contains e.g. a local business with an address, opening hours, reviews and FAQs. This can make the Google result richer and helps AI assistants understand the offer. Every Novi website contains basic structured data.
What it means in practice
Structured data is extra code in the schema.org standard that describes a page’s content in a language machines understand. It states plainly that the page belongs to a local business with a specific address, opening hours, prices, reviews or an FAQ section. Users don’t see it, but search engines and AI read it very carefully.
Why it matters for your business
With structured data Google can show a richer result (stars, FAQ, breadcrumbs), and AI assistants understand exactly who you are and what you offer. It’s an advantage most small businesses don’t have.
Examples and good practice
- LocalBusiness: name, address, phone, hours, service area.
- FAQPage: the questions and answers from your FAQ.
- BreadcrumbList: the navigation trail.
- Service or Offer: services and indicative prices.
How Novi handles it
Every Novi website includes LocalBusiness, FAQ and breadcrumb structured data tailored to your industry. The code is generated automatically and updates with the content, so you don’t need any coding knowledge.
