Websites of clinics, accounting firms or law offices must demonstrate high E-E-A-T: qualifications, reliable sources and complete business details.
What it means in practice
YMYL (Your Money or Your Life) is a category of topics that can affect health, finances, safety or important life decisions – e.g. medicine, law, finance, construction. Google applies especially high quality standards to them.
Why it matters for your business
Clinics, law firms, accountants or installers must show particularly clearly that they are competent and trustworthy. Without these signals visibility suffers even with good texts.
Examples and good practice
- Show qualifications: diplomas, licences, registration numbers.
- Sign content with the expert’s name.
- Cite sources and current regulations.
- Show full company details, terms and privacy policy.
How Novi handles it
For YMYL industries Novi websites emphasise trust signals: a qualified team, certificates, full company details and accurate content. This matters especially for clinics and offices.
