An FAQ answers customers’ doubts before they call and is great material for SEO, AEO and AI assistants. With structured data, an FAQ can be better understood by search engines.
What it means in practice
An FAQ (Frequently Asked Questions) is a section with the questions customers ask most, each with a short answer. A good FAQ isn’t a list of generalities – it addresses real doubts: price, lead time, service area, warranty or payment methods.
Why it matters for your business
An FAQ saves you time because customers get answers before they call and contact you already convinced. It’s also perfect material for Google, AI Overviews and AI assistants, which like to quote short, concrete answers.
Examples and good practice
- Note down the questions asked on the phone for a week – that’s your ready-made list.
- Answer in 2–4 sentences, starting with the key fact.
- Add FAQs to service pages, not only to a separate FAQ page.
- Mark up the section with FAQPage structured data.
How Novi handles it
Every Novi website has an industry-specific FAQ section written in plain language and marked up with structured data. You can extend it later in the CMS, and the AI assistant on the website uses the same answers.
