Internal links help users find related content and help search engines understand the site structure and the importance of pages.
What it means in practice
An internal link points from one page of your website to another, e.g. from an article about bathroom renovation to the “Bathroom renovation” service page or the price list. Internal links form a network that both users and search engine crawlers move through.
Why it matters for your business
Good internal linking helps Google discover every page and understand which ones matter most. Customers find what they need faster, stay longer and send an enquiry more often.
Examples and good practice
- Link from articles and projects to the relevant service pages.
- Use descriptive anchors instead of “click here”.
- Your most important pages should receive the most internal links.
- Avoid “orphan” pages that no link points to.
How Novi handles it
On Novi websites the link structure is planned from the start: services, industries, projects, FAQ and contact are connected. Every new page from the Content Power Pack is woven into this network.
