When a page address or domain changes, a 301 redirect sends users and Google to the new address. Without it you lose traffic, links and rankings built up over years.
What it means in practice
A 301 redirect is a permanent redirect from one URL to another. When someone (or Google’s crawler) visits the old address, they are automatically sent to the new one, and the search engine knows the change is permanent.
Why it matters for your business
Without redirects, changing page addresses or the domain means 404 errors and the loss of traffic and rankings built up over years. A 301 redirect passes most of the old page’s SEO value to the new one.
Examples and good practice
- When moving to a new website, prepare a list of old and new URLs.
- Redirect each old page to its equivalent, not everything to the homepage.
- Avoid redirect chains (A→B→C).
- After the change, check Search Console for 404 errors.
How Novi handles it
When Novi replaces your existing website, we set up 301 redirects from the old addresses to the new ones. That way you don’t lose the traffic or rankings your old site earned.
