The best links are earned naturally: through partners, local media, industry directories and interesting content. Buying links in bulk is risky.
What it means in practice
Link building is the deliberate earning of links from other websites to yours. Good links come from places related to your industry or region: partners, suppliers, local media, associations or reliable directories.
Why it matters for your business
Links are a signal of trust and popularity for Google. A few valuable links can lift rankings more than hundreds of random ones – which can even do harm.
Examples and good practice
- Ask partners and suppliers to list you as a contractor.
- Give an expert comment to a local news site.
- Create content worth linking to: guides, price lists, research.
- Avoid buying link packages and mass link exchanges.
How Novi handles it
A Novi website gives a solid base for link building: a professional look, valuable content and consistent company details, so partners are happy to link to it.
