The meta title is one of the most important on-page SEO elements. It should contain the main keyword and the business name, while encouraging the click.
What it means in practice
The meta title (page title) is the title shown as the blue, clickable heading in Google results and on the browser tab. It is one of the main signals that tells a search engine what a page is about.
Why it matters for your business
The title affects both ranking and whether people click. A generic “Home” title wastes potential – a specific title with service and town attracts the right customers.
Examples and good practice
- Put the main phrase first, e.g. “Bathroom renovation Kraków”.
- Add the company name at the end after a vertical bar.
- Keep it to about 50–60 characters.
- Every page needs a different title.
How Novi handles it
On Novi websites every page has a well-considered title with service, location and company name. Titles are set during the build and you can easily change them in the CMS.
