The H1 heading defines the main topic of a page, while H2–H6 divide it into sections. A correct heading structure makes reading easier for people, search engines and AI models.
What it means in practice
Headings H1–H6 form the hierarchy of titles on a page. H1 is the main title of a page (there should be one), H2s divide the content into main sections, and H3–H6 add further levels of detail – like chapters and sub-chapters in a book.
Why it matters for your business
A correct heading structure makes text easy to scan, and helps search engines and AI models quickly understand what the page is about. Headings with natural phrases also support rankings.
Examples and good practice
- One H1 per page, with the main service and possibly the town.
- H2 for main sections: services, prices, projects, FAQ.
- Don’t choose a heading level for its size – styling is done with CSS.
- Write headings that say something, not “Welcome”.
How Novi handles it
Novi templates have a correct heading hierarchy from the start: one H1, logical H2s and H3s. Texts written by our team use headings to support both SEO and readability.
