Breadcrumbs, e.g. “Home / Services / Tiling”, make navigation easier and help Google understand the site structure. They are often shown in search results as well.
What it means in practice
Breadcrumbs are a short navigation trail showing where you are on a website, e.g. “Home / Services / Tiling”. Each part is clickable and lets visitors go one level up in a single move. Breadcrumbs can also be marked up with BreadcrumbList structured data.
Why it matters for your business
They make orientation easier, especially on mobile and on larger websites with many services. Google often shows them in results instead of a long URL, which makes the result look tidy and trustworthy.
Examples and good practice
- Place breadcrumbs above the H1 heading of a page.
- Use short, clear names for each level.
- Add BreadcrumbList structured data so Google recognises them.
- The homepage doesn’t need breadcrumbs.
How Novi handles it
Service, industry and knowledge base pages on Novi websites have breadcrumbs wherever they help navigation – just like this page (“Novi / Knowledge base A–Z”). The site structure is planned logically from the start.
