When a business has no good photos, AI images quickly provide attractive illustrations that match the industry. At Novi we combine them with editing the client’s real photos, because authenticity strengthens E-E-A-T.
What it means in practice
AI images are graphics and illustrations generated by artificial intelligence from a description. They can show interiors, situations, products or backgrounds in a style matching the brand – without a photo shoot.
Why it matters for your business
When a business lacks good photos, AI images quickly make a website look attractive. But customers and Google trust authentic photos most: projects, the team and the workplace – so AI should complement, not replace, real photos.
Examples and good practice
- Use AI for backgrounds, illustrations and general scenes.
- Show projects, team and premises in real photos.
- Avoid AI images that pretend to be specific projects.
- Keep a consistent style of colour and lighting.
How Novi handles it
At Novi we combine AI images with editing of your real photos, because authenticity strengthens E-E-A-T. The professional photo shoot module gives you a full set of your own photos.
