Simple, logical navigation helps users and search engines quickly find the most important pages.
What it means in practice
Navigation (the menu) is the set of links for moving around a website: usually in the header and sometimes in the footer. A good menu shows the key sections: services, projects, prices, about and contact.
Why it matters for your business
If customers don’t quickly find what they’re looking for, they leave. Simple, logical navigation also helps search engines understand the site structure and the importance of pages.
Examples and good practice
- Limit the menu to 5–7 main items.
- Use clear names instead of jargon.
- Highlight the contact or “Quote” button.
- Make sure the mobile menu is easy to use.
How Novi handles it
Novi websites have simple navigation with a highlighted contact button, a mobile menu and a logical, SEO-friendly structure.