What the user sees immediately decides whether they stay. The most important information and the CTA belong there.
What it means in practice
Above the fold is the part of a page visible immediately after opening it, without scrolling. The term comes from newspapers, where the most important news was placed above the fold of the front page.
Why it matters for your business
What users see straight away decides whether they stay. The key information, benefit and contact button should be visible without scrolling – especially on phones with small screens.
Examples and good practice
- Show immediately: what you do, where, and how to get in touch.
- Put the phone number or a button in the header.
- Don’t fill the whole first screen with just a photo.
- Check the view on different phones.
How Novi handles it
Novi websites keep key information and a contact button above the fold – on desktop and mobile.
