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Design

Mockup

A realistic visualisation of a design, e.g. a website on a laptop and phone screen.

Mockups help the client imagine the end result before the website goes live.

What it means in practice

A mockup is a static visualisation of how a design will look – a website, logo, flyer or packaging – often shown on a laptop or phone screen or in a real setting.

Why it matters for your business

A mockup helps clients imagine the final result before anything is built or printed. That makes decisions easier and allows changes at an early stage.

Examples and good practice

  • Show the design on the devices your customers use.
  • Use real content instead of “lorem ipsum”.
  • Collect feedback before the build stage.
  • Remember a mockup isn’t a working website yet.

How Novi handles it

At Novi the Freeviewer shows a mockup of your future homepage in 60 seconds, and before launch you get a preview of the real website for approval.

Tip for Novi online advisors

Related terms

Website animations UX (User Experience) Mobile menu (hamburger) Footer Microcopy Mega menu Colour palette Contrast

All of this comes as standard with a Novi website.

A complete Novi website: PLN 1,995. And if you enjoy talking about things like this with business owners — join the Novi team of online advisors.