A good logo is simple, legible at small sizes and works on both light and dark backgrounds.
What it means in practice
A logo is a company’s graphic mark – a symbol, the name or both – appearing on the website, social media, business cards, vehicles and clothing. It’s the most frequently seen element of visual identity.
Why it matters for your business
A good logo is simple, readable at small sizes and works on light and dark backgrounds. An amateur logo lowers trust even when service quality is high.
Examples and good practice
- Prepare versions: horizontal, vertical and the mark alone.
- Save the logo in vector formats (SVG, PDF).
- Check readability as a favicon and in the mobile header.
- Record colours and fonts in a short brand guide.
How Novi handles it
If you have a logo, we place it on your Novi website in the best quality. The logo design module creates a new logo in several variants with files for print and web.
