Most local searches happen on a phone, and Google evaluates websites mainly by their mobile version. Novi websites are designed for comfort on a small screen.
What it means in practice
Mobile first is an approach where a website is designed for phones first and then extended to tablets and desktops. Google also assesses websites mainly by their mobile version (mobile-first indexing).
Why it matters for your business
Most local searches happen on phones – often on the go, in a hurry, with a thumb over the “Call” button. A site that’s awkward on a small screen loses customers and rankings.
Examples and good practice
- Key information and the contact button must be visible straight away.
- Buttons should be large and easy to tap with a thumb.
- Keep texts shorter, with clear headings.
- Test on a real phone, not just in the browser.
How Novi handles it
Novi websites are designed mobile first: phone always at hand, an easy menu, fast loading and forms suited to touch screens.
