A wireframe lets you plan the structure and hierarchy of content before designing the look.
What it means in practice
A wireframe is a simplified sketch of a page layout: boxes and lines showing where headings, text, images, buttons and forms will go – without colours, photos or graphic detail.
Why it matters for your business
A wireframe lets you plan structure and content order before designing the look. It’s easier to focus on what matters most: whether the page leads customers to contact.
Examples and good practice
- Start with the page’s goal and key information.
- Decide the order of sections: offer, benefits, proof, contact.
- Plan the mobile version alongside desktop.
- Only then choose colours and images.
How Novi handles it
Novi uses proven page layouts for service businesses, developed from many projects. That way we don’t start from scratch and the website is ready in 5 days.
