Good microcopy removes doubts at the key moment, e.g. “We reply within 24 h” under a form button.
What it means in practice
Microcopy is the short text in a website’s interface: button labels, form hints, confirmation messages, notes under fields and labels. Though only a few words, it strongly influences users’ decisions.
Why it matters for your business
Good microcopy removes doubts at the key moment – e.g. “We’ll reply within 24 h” or “The quote is free and without obligation” under a form button – and can noticeably increase enquiries.
Examples and good practice
- Instead of “Send”, write “Send quote request”.
- Under the form, say when and how you’ll reply.
- Explain why you need a particular field.
- Write error messages in a friendly, specific way.
How Novi handles it
Button, form and message texts on Novi websites are written to reduce customers’ concerns and encourage contact.
