Colours evoke emotions and help people recognise a brand. A Novi website is designed in the client’s company colours.
What it means in practice
A colour palette is a set of a few colours used consistently in a company’s communication: primary, accent, background and text colours. Each has a defined code (e.g. HEX) so it looks the same everywhere.
Why it matters for your business
Colours evoke emotions and help people recognise a brand. A well-chosen palette makes a website look consistent and professional, while highlighted buttons draw the eye to contact.
Examples and good practice
- Choose 1 primary, 1 accent and 2–3 neutral colours.
- Reserve the accent colour for buttons and key elements.
- Check text-to-background contrast.
- Record colour codes and use them everywhere.
How Novi handles it
A Novi website is designed in your company’s colours, with refined contrast and highlighted contact buttons.
