A favicon is a small detail that signals professionalism and helps users spot the site among many open tabs. Google also shows it next to results on mobile.
What it means in practice
A favicon is a website’s small icon shown on the browser tab, in bookmarks, history, on the phone’s home screen and next to Google results on mobile. It’s usually a simplified mark from the logo.
Why it matters for your business
It’s a small detail that signals professionalism and helps people recognise your site among many open tabs. A missing favicon or the system default looks careless, also in search results.
Examples and good practice
- Use a simple mark that’s readable at 16×16 px.
- Prepare versions for different devices (including an iPhone icon).
- Ensure contrast on light and dark tabs.
- Use the same mark as in your logo.
How Novi handles it
Every Novi website gets a favicon prepared from your logo, in a set of sizes for browsers and phones.