B2B (business-to-business) means the customer is a company, not a consumer. Novi advisors work in a B2B model – they talk to owners of small businesses. In B2B what counts is substance, trust and return on investment.
What it means in practice
B2B (business-to-business) is a model in which a company sells products or services to other companies rather than private individuals. Decisions are usually more rational: costs, return on investment, timing and trust in the supplier matter.
Why it matters for your business
Novi advisors work precisely in the B2B model – they talk to owners of small businesses. Understanding how an entrepreneur thinks helps you talk about what matters to them: customers, time and money, not technology.
Examples and good practice
- Talk about business results: more enquiries, fewer calls, time saved.
- Respect the customer’s time – specifics instead of long introductions.
- Show examples from businesses in the same industry.
- Give clear prices and conditions.
How to use it in a sales conversation
In a conversation with a business owner, start with their situation: where their customers come from today and how many enquiries they miss. Then show on the tablet how a Novi website can change that – with a clear price of PLN 1,995 net.
