An advisor’s LinkedIn or Instagram profile can support credibility and make further contacts easier.
What it means in practice
Social selling is using social media – LinkedIn, Instagram, Facebook – to build relationships, credibility and sales contacts. It’s not about pushy ads but about presence, knowledge and conversations.
Why it matters for your business
An advisor profile with recommendations and project examples strengthens credibility before and after a visit. A client who can check the advisor online trusts them faster and refers them more readily.
Examples and good practice
- Complete your profile with a photo, description and contact details.
- Show clients’ projects (with permission).
- Share short tips for business owners.
- Stay in touch with clients after the sale.
How to use it in a sales conversation
An advisor’s LinkedIn or Instagram profile can support credibility and make further contacts easier. Show sample Novi websites and client results there.
