The Novi model is based on a long-term relationship: the client stays because the website works and is fast and secure. High retention is a sign that the product really delivers value.
What it means in practice
Retention means keeping customers – the share of customers who stay with a business over the following months or years, e.g. keep paying a subscription, return for more services or renew their contract.
Why it matters for your business
Acquiring a new customer usually costs several times more than keeping an existing one. High retention means stable revenue and proves the product really delivers value.
Examples and good practice
- Deliver the promised quality and quick support.
- Show customers results, e.g. in reports.
- Suggest growth options when new needs arise.
- React quickly to dissatisfaction.
How to use it in a sales conversation
The Novi model is based on a long-term relationship: clients stay because the website works, is fast and secure. In conversations, stress that website care is included in hosting.
