In the B2C model a business sells products or services to private individuals – e.g. a hairdresser, a bathroom showroom or a renovation company. Most Novi clients work in B2C, so their website has to convince ordinary people looking for a service nearby.
What it means in practice
B2C (business-to-consumer) is a model in which a company sells products or services to private individuals – e.g. a hairdresser, bathroom showroom, renovation company or restaurant. Customer decisions are often faster and more emotional.
Why it matters for your business
Most Novi clients operate in B2C, so their website must convince ordinary people looking for a service nearby: quickly, simply, with reviews, photos and easy contact. These needs differ from B2B.
Examples and good practice
- A B2C website: photos, reviews, indicative prices, quick contact.
- Mobile comfort and online booking matter.
- Emotions and trust work more strongly than spec tables.
- Local SEO and the Google profile are key.
How to use it in a sales conversation
When talking to a B2C business owner, show how their customers search for services on their phone and what they see at competitors. A sample website from their industry says more than a description.
