BANT helps you quickly judge whether a client is worth your time. With Novi the budget is low, so need and authority matter most.
What it means in practice
BANT is a simple method for qualifying a customer by four criteria: Budget, Authority, Need and Timing. It lets you quickly judge the chance of a sale.
Why it matters for your business
BANT helps structure the conversation and avoid wasting time on customers who can’t or won’t buy. It doesn’t have to be a rigid questionnaire – the answers often come up naturally.
Examples and good practice
- Budget: does the price fit the business’s means?
- Authority: can the person decide?
- Need: is the business really losing customers without a good website?
- Timing: when does the client want to start?
How to use it in a sales conversation
At Novi the budget is low and transparent, so need and authority matter most. Focus on showing the problem and talking to the owner.
