Without them, emails from the company domain end up in spam more often and fraudsters can impersonate the business more easily. We configure them at launch.
What it means in practice
SPF, DKIM and DMARC are three email protections stored in your domain’s DNS. SPF defines which servers may send email from your domain, DKIM signs messages digitally, and DMARC tells recipients what to do with emails that fail these checks.
Why it matters for your business
Without them business emails – quotes, booking confirmations, invoices – land in spam more often, and fraudsters can more easily impersonate your company. Gmail and other providers increasingly require these protections.
Examples and good practice
- Add SPF listing every service that sends email for you.
- Enable DKIM with your email provider and sending tools.
- Start DMARC in monitoring mode (p=none).
- Check the setup with free email testers.
How Novi handles it
We configure SPF, DKIM and DMARC at the launch of a Novi website, so emails from forms and modules reach customers’ inboxes more reliably.
