AI speeds up writing, but without verification content easily becomes generic or wrong. At Novi AI is a tool – a human is responsible for the quality, facts and local character of the content, which good E-E-A-T requires.
What it means in practice
AI-generated content is text, descriptions or images created with tools such as ChatGPT or Claude. It can speed up work considerably, but without human oversight it is often generic, repetitive or contains factual errors.
Why it matters for your business
Google doesn’t penalise the use of AI as such, but it rewards content that is helpful, accurate and based on experience. Mass-generated generic texts lose visibility and don’t earn customers’ trust.
Examples and good practice
- Use AI for drafts, structure and ideas, not for finished texts nobody has read.
- Add your own experience, numbers, project examples and local details.
- Check every fact, price and name.
- Keep a consistent brand tone.
How Novi handles it
At Novi AI is a production tool, and a person is responsible for quality: texts are reviewed, enriched with facts about your business and tailored to your industry. That’s a requirement for good E-E-A-T and for trust.
