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AI

Generative AI

Artificial intelligence that creates new content: text, images, audio or video.

Generative AI is changing how content is created and information is found. At Novi it speeds up website production, while a human controls the quality.

What it means in practice

Generative AI is a type of artificial intelligence that creates new content – text, images, music, code or video – from an instruction (prompt). Unlike classic systems it doesn’t just analyse data but produces it.

Why it matters for your business

It changes both how websites and marketing are made and how customers search for information. Businesses using it wisely save time – those ignoring it become less visible in AI answers.

Examples and good practice

  • Use AI for draft posts, review replies and ideas.
  • Always check facts and adapt the tone to your brand.
  • Don’t mass-publish texts nobody has read.
  • Make sure AI can easily find true information about you.

How Novi handles it

At Novi generative AI speeds up website production, which is why you get a premium website in 5 days at an affordable price. A person controls quality, facts and style.

Tip for Novi online advisors

Related terms

AI Overviews Gemini LLM (large language model) AI hallucinations Conversational search ChatGPT Entities AEO (Answer Engine Optimization)

All of this comes as standard with a Novi website.

A complete Novi website: PLN 1,995. And if you enjoy talking about things like this with business owners — join the Novi team of online advisors.