Knowledge Graph data powers knowledge panels and AI answers. Structured data and consistent business profiles make it easier to get into this database.
What it means in practice
The Knowledge Graph is Google’s huge database of facts about entities – businesses, people, places – and the connections between them. Knowledge panels on the right of results and part of AI answers come from it.
Why it matters for your business
A business in the Knowledge Graph is “certain” for Google: the search engine knows its name, location, industry and related profiles. That increases visibility in branded results, maps and AI answers.
Examples and good practice
- Maintain a verified Google Business Profile.
- Use a consistent name and details everywhere online.
- Add structured data with logo, address and profile links.
- Earn mentions in local media and directories.
How Novi handles it
Structured data, consistent NAP and the link to your Google profile on Novi websites make it easier for Google to add and update your business in the Knowledge Graph.
