Users ask ChatGPT things like “recommend a good plumber in Poznań”. The assistant bases its answers partly on content available online. Businesses with a well-described, trustworthy website have a better chance of being mentioned.
What it means in practice
ChatGPT is OpenAI’s AI assistant used by hundreds of millions of people. It increasingly replaces the search engine: users ask it things like “recommend a good plumber in Poznań” or “how much does a business website cost”. With search enabled, ChatGPT browses the web and cites sources.
Why it matters for your business
If customers ask AI instead of Google, your business has to be visible there too. ChatGPT recommends businesses it finds clear, consistent and credible information about – no website or a vague one means you are left out.
Examples and good practice
- Describe clearly on your website what you do, where, for whom and roughly how much it costs.
- Collect reviews on Google and other platforms – AI takes them into account.
- Keep your company details consistent across the internet.
- Check from time to time what ChatGPT answers about your industry in your town.
How Novi handles it
Novi websites are prepared for AI search (GEO): clear facts about the business, FAQ, structured data and E-E-A-T elements. The AI visibility monitoring module checks every month whether ChatGPT recommends your business.
