Search engines and AI understand the world through entities and the connections between them. Consistent business data helps identify a business unambiguously.
What it means in practice
Entities are clearly identifiable “things”: businesses, people, places, products or concepts. Search engines and AI no longer look only at words but understand which entity is meant and how it connects – e.g. that your business is an electrician in Wrocław with a specific address and reviews.
Why it matters for your business
When Google clearly recognises your business as an entity, it more easily connects reviews, mentions and content to it – and shows it more readily in knowledge panels, maps and AI answers.
Examples and good practice
- Use the same company name everywhere.
- Link your website to your Google profile and social profiles.
- Use Organization/LocalBusiness structured data with sameAs links.
- Describe clearly who you are and what you do.
How Novi handles it
Novi websites include structured data describing your business as an entity, linked to your Google profile and social profiles. This helps search engines and AI recognise you unambiguously.
