Voice searches are usually longer and phrased as questions. Websites with clear FAQ answers perform better in this channel.
What it means in practice
A voice assistant is a program you talk to, such as Google Assistant, Siri or Alexa, and increasingly the voice modes of ChatGPT and Gemini. The user asks a question aloud and the assistant reads out the answer or performs an action, e.g. calling a business.
Why it matters for your business
Voice searches are usually longer and phrased as questions: “Where is the nearest plumber open now?”. The assistant usually gives one answer, so being that one business matters.
Examples and good practice
- Answer natural-language questions in your FAQ.
- Keep opening hours and phone number up to date on your Google profile.
- Write short answers that can be read aloud.
- Invest in local SEO – voice questions often concern the area.
How Novi handles it
FAQ, structured data and consistency with your Google profile on Novi websites help voice assistants name your business and your number.
