LLMs can write, summarise and answer questions. Chatbots and AI search engines – which increasingly recommend businesses – are built on them.
What it means in practice
An LLM (Large Language Model) is a type of artificial intelligence trained on huge amounts of text that can understand and generate language. Examples are the models behind ChatGPT, Claude and Gemini.
Why it matters for your business
LLMs power chatbots, assistants and AI search engines that increasingly answer customers’ questions and recommend businesses. Understanding how they use information helps you appear in those answers.
Examples and good practice
- LLMs understand clear, structured content best.
- When searching, they use current websites.
- They can be wrong – which is why clear facts about your business matter.
- In your business you can use them for draft texts, replies and analysis.
How Novi handles it
Novi uses LLMs in website production and in modules (AI assistant, review replies), always with human oversight. Your website is prepared so LLMs understand it well.
