Perplexity cites the pages it uses. Businesses with clear, reliable content have a chance to become such a source. It is another channel where GEO matters.
What it means in practice
Perplexity is an AI-based search engine that gives a ready answer with footnotes to its sources instead of a list of links. Users see which websites the AI used and can click them. More and more people use it to compare services and companies.
Why it matters for your business
Because Perplexity always shows its sources, being cited means direct traffic to your website and a lot of trust. It’s a channel where small businesses with good content can beat big ones.
Examples and good practice
- Publish concrete, up-to-date information: services, indicative prices, service area.
- Answer questions directly, in the first sentence of a paragraph.
- Give verifiable facts: years in business, number of projects, certificates.
- Don’t block AI crawlers in robots.txt.
How Novi handles it
Novi websites are written so AI can quote them: clear facts, FAQ, structured data and access for AI crawlers. It’s the same work that helps in ChatGPT and Google AI Overviews.
